, your online baby store, your online baby store! Here you will find a variety of unique baby products for you and your baby. Find what you need at each of our six departments from clothes, toys, health, nursery, travel, and gifts. Be sure to also visit our special feature sections including baby picture gallery, baby registry, and baby article archive.

The initial conception of began in the Fall of 1998 as an idea to offer new and expectant parents a wide range of baby-related products, services, and information. Today, serves as a portal to nine specialty departments that offer popular baby goods and services, including: babyclothes, babytoys, babyhealth, babynursery, babytravel, babygifts, babygallery, babyregistry, and babyarchive. While focusing on our largest and most popular department, babyclothes, the company’s objective is to create a comprehensive site providing useful information and free services for expectant parents and, at the same time, set the standard for Internet retailing with the largest baby product selection, lowest prices, and superior customer services.

To better serve our customers, we at are constantly looking for new ways to improve and reinvent ourselves. was awarded 4 stars by the editors of ABC's of Parenting and In the December 2000 issue of Money Magazine, was named "the best mainstream one-stop baby site", a reputation we intend to keep for years to come.

Aside from the numerous industry recognition has received, our ultimate objective is to ensure each and every one of our customers a favorable shopping experience. Powered by the latest e-commerce technology, has unique and innovative search capabilities, providing users the opportunity to shop by key word selection from our immense assortment of products and services. We are confident that you will find to be the premier baby store on the Internet. Enjoy your experience at and we look forward to receiving your comments and suggestions.

Contact Us:
6034 Baird Avenue
Tarzana, CA 91356

Click Here to Shop at


online baby store